RE: RE: RE: RE: RE: Dussault best days behind them
No one is too good to fail, and hopefully that sentiment isn't a part of too many people's investment strategy out there.
I absolutely agree about the leadership, and if you got in at 3 cents, well then I'd say you're downside risk is obviously
pretty small :-)
The distribution is Canadian-only, as is the TV pilot (it's also just a pilot at this point, no guarantee it will ever air). As a specialty clothing brand if you can't build market share outside of Canada you are certainly going to have a tough time being profitable. That's why I mentioned that the store closing in LA was unfortunately a very bad sign, one that signaled LA had rejected the brand.
Also keep in mind - Dussault didn't come up in fashion / lifestyle - he was a finance guy that made enough money and decided to pursue something else (maybe 5 years ago? 7 ?). And I'm certainly not knocking him for that, he was capable enough to make his money and then pursue his passion, and that's awesome, period. But his experience in fashion is
limited, and they started the company when the economy was at a historic high, people were spending money as fast as they could get it. With the harder economic times the value of the company plummetted, and hasn't recovered. I think that should tell you something about consumer sentiment about the brand.
Anyways this will be my last post on DUSS, anyone considering taking the plunge, maybe consider my points. At this price the downside is pretty limited, but personally I feel, unless Dussault drastically changes their entire brand image, design, pricing, etc. and secures meaningful US and/or overseas distribution, this goose is cooked.
Good luck to all.