Intel hasinvested half a million US dollars in a new high definitiongames-on-demand service called GameTree.tv due to launch in spring 2010.

GameTree.tvis developed Canada's TransGaming, with the new cloud gaming service tooffer instant high-def gaming on-demand via Intel CE MediaProcessor-powered TVs and set-top boxes.

"Innovation is at theheart of TransGaming's GameTree.tv Service which represents theculmination of technology, user experience, and the economic model required to realise sustainable innovation in the digital home," commented Vikas Gupta, CEO of TransGaming.

"Weare extremely pleased to be working with Intel on this important andexciting initiative. We are driving new monetisation models for contentdevelopers, OEMs, and operators around the world."

Cutting publisher deals


TransGaming is currently cutting deals with games publishers and content creators to offer games for rental or for sale.The company is already working with Ubisoft and EA and a number ofother major publishers and is also looking into possible subscription'all the games you can eat' style deals.

Eric Kim, Senior VP of the Intel Digital Home Group added: "The GameTree.TV service provides the platform to bring PC games to TV, which in turn offers new opportunities to the consumer electronics industry.

"Consumers will ultimately benefit from this innovation, as they will enjoy a broad library of games in their living room."

Theservice will be going up against a number of other cloud gamingservices hoping to take a slice of this burgeoning market such as DavidPerry's GaiKai, Playcast Media and OnLive.

For more head over to Gametree.tv


Via GamesIndustry.biz