That's a friggin big #250 million cattle x (25% of a $3.95 tag = .9875 / tag) X 39% Gross Margin = $96,281,250 in net revenue and 1/3 of that figure every year as cattle go to slaughter $32mil in tag revenues...
Just trying to have fun and see what Brazil could be worth... Haven't even factored in Readers
Maybe qualifies as as as as as ...yah I'll say it......EXPONENTIAL!