7936567 Canada Inc SWYDF

RE: RE: RE: RE: More advertising

[drdiablo]

I started buying SWY as low as .10 after reading a Mineweb article saying that the diamond market was terrible and likely to remain so for the foreseeable future.  Talk about a contrary indicator!  Since then, the stock has moved higher because of positive news, but also because there are flickers of interest in the sector.

Additional news doesn't have to be spectacular.  It just needs to provide continuing confirmation that this is a significant resource.  Every addition to reserves catches the attention of the Quebec government, which would love to assist in promoting Quebec diamonds.  The province has already become more receptive to helping with infrastructure because of the project's size.

The other ingredient necessary to kick this up is increasing investor and consumer interest in diamonds.  As another poster suggested, watch the Harry Winston stock price.  This vertically integrated player is up smartly but has not been a skyrocket; it's SP is a good index of where the public is at.  Of course, it goes without saying that a collapse of the broader market will torpedo SWY and all other speculative stocks.

Without increased enthusiasm, the stock will languish awhile.  I own a promising software stock that was over $20 during the dotcom craze and now flatlines at $1.  Its record earnings and awards from peers are greeted with ho-hums by the market.  When it's that sector's turn, the SP will rise.  The best thing SWY management can do is to advance the project so that it can reap the most benefit when diamond-mania reappears.