Another Acquistion for Yellow PagesYellow Pages Group Acquires RedFlagDeals.com to Help Consumers Find the Best Deals Around
MONTREAL, QUEBEC, Feb 22, 2010 (MARKETWIRE via COMTEX News Network) --
Yellow Pages Group (YPG) announced today that it has completed the acquisition of Clear Sky Media Inc., owner of RedFlagDeals.com, a leader in providing online promotions and shopping tools to Canadians. With 2.2 million unique visitors every month(1), RedFlagDeals.com attracts an engaged community of savvy shoppers.
The acquisition includes three destinations that serve Canadians nationally:
- RedFlagDeals.com, the largest aggregator of discounts and coupons on the web and mobile with hundreds of new deals posted every week.
- PriceCanada.com, a price comparison engine, allowing users to search dozens of online retailers, compare product features and make informed purchases.
- Scarlett Lounge, the leading source for deals in fashion and beauty for women.
"The Yellow Pages Group network of properties continues to grow and expand," said Stephane Marceau, Chief Marketing Officer, Yellow Pages Group. "With RedFlagDeals.com, we will further help Canadians in making smart purchasing decisions, in finding the best merchants, the best deals and in reaping savings. It is equally great news for YPG advertisers who will soon have a simple yet powerful way to promote their offerings to existing and new customers. Conducting targeted online and mobile coupon campaigns is about to become easy for advertisers of all sizes."
Online coupons and deals are capturing an increasingly important share of consumer-related traffic. Not only are users looking for deals online, retailers are increasingly using the Internet as a distribution channel for their sale items. With this deal, YPG is tapping into this market with websites that have established traction in the marketplace, loyal communities, and promotional content to build on. It also offers YPG additional growth potential on mobile devices with an iPhone(TM) app already available for coupon clipping and price comparison.
"We are absolutely thrilled to join Yellow Pages Group," said Derek Szeto, President and Founder, Clear Sky Media. "In joining one of Canada's leading online media companies, we will now be able to bring even more deals, more coupons and more savings to our growing community of Internet and mobile consumers. We will also be able to offer YPG's vast customer base of approximately 385,000 advertisers easy access to our deals and coupon distribution outlets."
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG owns and operates some of Canada's leading properties and publications including Yellow Pages(TM) directories, YellowPages.ca(TM), and Canada411.ca(TM). YPG is indirectly held by Yellow Media Inc. For more information, www.ypg.com.
(1) comScore Media Metrix, December 2009.
Contacts: Yellow Pages Group Media Relations Annie Marsolais 514-934-4016 annie.marsolais@ypg.com Yellow Pages Group Investor Relations Anne-Sophie Roy 514-934-2828 Anne-sophie.roy@ypg.com
SOURCE: Yellow Pages Group
mailto:annie.marsolais@ypg.com mailto:Anne-sophie.roy@ypg.com
Copyright 2010 Marketwire, Inc., All rights reserved.