Triple Header...It looks to me that the Alternative Fuel segment might have a triple header lining up for some serious advertisement/education campaigns or possibly a film...
Watch the segment at this link... it's interesting; they all think public education is the key to winning the fight... (You can pretty much skip to the 10:00 minute mark and start there... it's all introductions before that)
https://www.c-spanvideo.org/program/id/231361.
Boone Pickens
Ted Turner (CNN)
James Cameron (Film maker)