The in-store promotion promotes the Mega Bloks brand through contests, rebates and free giveaways
MONTREAL, Sept. 23/CNW Telbec/ - MEGA Brands (TSX: MB) is excited to announce itsfirst-ever cross-promotion partnership with Danone for a uniqueback-to-school Mega Bloks(R) promotion at grocery stores nation-wide.
The promotion runs until April 1, 2011and will be available on a selected range of Danone's Danino yogurtproducts for kids such as Danino GO DRINK and Petit Danino packs. Whenpurchasing one of these Danino products, consumers will receive anon-pack rebate of $5 off of Mega Bloks(R) products, a Danino/Mega Bloks(R) gift with purchase in participating stores across Canada and the opportunity to win a 3-foot build of the Danino Dino made entirely out of Mega Bloks(R)!
"Ourpartnership with Danone brings together two recognized global brandsfor kids: Mega Bloks(R) and Danino yogurt," said Michel Bendayan, VP ofMarketing & Sales, Americas. "By aligning our brand with a world'sagrifood leader, we are broadening our brand awareness and marketingour preschool construction brand with great yogurt products in grocerystores across Canada."
"We areexcited about our Mega Bloks partnership for this promotion and believethat we are a great fit," said Anne-Julie Maltais, ExternalCommunication Manager at Danone Inc. "With both our Danino yogurts,specially formulated for kids nutrition, and Mega Bloks' educationalconstruction toys and activities, this promotion will allow us tofoster healthy lifestyles together.
About MEGA Brands
MEGABrands is a trusted family of leading global brands in constructiontoys, games & puzzles, arts & crafts and stationery. They offerengaging creative experiences for children and families throughinnovative, well-designed, affordable and high-quality products. Visit https://www.megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
About Danone Inc. in Canada
Danone Inc. in Canadais a member of the Danone Group, a world agrifood leader. As amanufacturer and distributor of quality products that combine goodtaste and healthy ingredients, Danone is currently the largest Canadianproducer of yogurt and other fresh dairy products. Danone believes thatits actions should be aimed directly at improving the lives ofCanadians both today and tomorrow. For more information, please visitdanone.ca.