RE: What Business Wants...why did RIM call it PLAYbook if they did not want it has a PLAYthing. COuld be hard to take it seriously with a name like that in business...why not buy rights to "BLACKBOOK or BLACKPAD " name? .seems to me they are suffering an identity crisis..this thing will sell but it won't beat ipad and it wont save the stock price. Now if they simply called it "PORNBOOK" they might have been on to something..