RE: RE: RE: RE: RE: Weakest quarter for new seatsThere is certainly a commitment from the big studios toward D-Box, but how big it is?
I know, from that time I saw M. McMaster, that those studios are really careful with the new technologies since the HD DVD vs Blu-Ray fiasco.
M. McMaster told us that Disney told him that they would only go with one technology for the movements. After trying the D-Box, they chose to go with it. That is some kind of commitment. Also, maybe the Studios don't give D-Box anything for encoding their movies, but the only fact that they give D-Box access to the movies before they come out so it can encode them, is a really big commitment in this industry.
But like you said, the fact that they don't put any money in it might give us a clue that they don't believe in it, at least short term.
Imo, all the attention and investment right now are in the 3D technology. It seems that every action movie must now be in 3D. It costs a lot of money to movie theaters to upgrade to 3D and digital technology, and even if they are given the D-Box seats, they might want to concentrate to be on par with current technology before being an early adapter.
For the movie goers, the 3D premium is already a pain in the ***, it might not be the right time to propose a product with another premium. Hopefully one day the 3D will be the norm (but at the same time I hate it, can't stand the glasses) and the premium might be a little less, and then D-Box will be more interesting.
Will it be 2-3 years, or will it be in 5? We don't know.
Is Claude McMaster the guy to make it happen? He surely a great seller, with all the investments he's able to get, but can he deliver the full potential of this company?