Does anyone know who these guys are using for the transmission of their digital cinema systems? I came across a NR syaing they are capable of providing alternative content such as "sports, music, and gaming". I understand RealD and Sony are the projection people but what about the "alternative content" side. I thought the Sensio / IDC was pretty much the only option for this portion.
The full NR I saw......
NationalAmusements is adopting Sony Electronics’ 4K digital cinema technologyfor the majority of its U.S. screens. The Massachusetts-based exhibitoris rolling out 304 Sony 4K systems across 24 locations, with theimplementation scheduled for completion by summer 2011.
Continuing its role of offering exhibitors acomplete turnkey solution, Sony’s Digital Cinema Solutions group isworking with National Amusements on every aspect of its 4K conversion.The exhibitor is implementing the 4K systems through Sony’s virtualprint fee business model as part of a long term lease. The agreementincludes full maintenance, service and warranty support for NationalAmusements, allowing them to reduce their operating costs over the termof the agreement. Sony will also manage and support NationalAmusements’ existing 2K systems currently installed across the circuit.
NationalAmusements chose the Sony 4K technology for its proven track record,its unprecedented resolution and image quality, flexibility and abilityto keep its operation at the highest current technology standards. Theexhibitor is also currently working with Sony to roll-out 53 4K systemsin the U.K. and 32 4K systems in Argentina and Brazil, withongoing negotiations to convert a significant number of additionalscreens in those countries throughout
“NationalAmusements is committed to enhancing its operations from theauditoriums to the lobby to the lounge areas,” said Gary Johns, seniorvice president of Sony’s Digital Cinema Solutions business. “They are anextremely creative and innovative exhibitor, whose ultimate goal is tocontinually deliver an excellent customer experience. Sony’s 4Ktechnology offers real and proven benefits for exhibitors and theircustomers, and we’re excited to be working with them as they move to thenext level of their digital future.”
As partof its ongoing digital conversion, National Amusements also plans tooutfit approximately 40 percent of all its screens for 3D digitalprojection, combining Sony’s single-projector 3D lens system with RealD®3-D technology, to enable the highest-quality 2D and 3D digitalprojection.
National Amusements also has theability to use the Sony 4K systems to present alternative contentprogramming, which can offer a broad range of media andentertainment content such as sports, music, and gaming -- creating newbusiness opportunities and expanding its program offerings forconsumers.