Mobile Advertising Industry Growth Forecast Report
A Borrell and Associates report estimates "local mobile advertising industry to spike upward to $4.7 billion by 2014" - in the US alone. The report is called; “The 2010 U.S. Local Mobile Advertising & Promotions Forecast,”
The report explains how "mobile marketing is set to reach dominant penetration levels faster than ANY MEDIUM before it, thanks to an existing installed base of cell phones (80 percent of the population). When the Internet was born as a commercial medium in the mid-1990s, only 8 percent of households had a modem-enabled computer.
The report also identifies the massive potential for the loyalty industry; "...redemption rates for mobile coupons are 10x that of mail- or newspaper-distributed coupons. “There’s something dramatic going on, and heavy implications for direct mail, yellow pages, newspapers and anyone else in the coupon-distribution business.”
The report can be found at;
https://www.borrellassociates.com/aboutus/pressreleases/167-borrell-associates-releases-2010-local-mobile-advertising-a-promotions-forecast-ad-spend-to-double-in-2010
Very compelling for the future of ISD.