27 million value on this alone !!The relationship will allow Cross Mediaworks and its divisions to bring the itiBiti platform to a wide range of business verticals including local television station groups allowing them to increase their local share of voice as well as aggregate social media tools, while providing them opportunities to capture incremental local market digital revenues.
As part of the strategic relationship and achievement of business milestones, the Company has issued itiBiti common share purchase options to CMW at $2.70 per common share giving itiBiti an effective pre-exercised value of $27 Million USD.