TSXV:ISD.H - Post by User
Post by
Raptor604on Jan 18, 2011 4:40pm
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Post# 17992182
Industry Growth Report : $750M (2011) and $6B (201
Industry Growth Report : $750M (2011) and $6B (201According to the research, of the estimated $200 Million was spent on mobile proximity marketing in 2010 — (97%) was by large national companies that have retail stores in many markets.
As proximity-based technologies begin to mature, smaller local businesses are expected to enter the market, helping to propel it to nearly 30 times its current size by 2015. The $200M figure for 2010 is set to nearly quadruple by next year alone.
It seems the SMB market will be the place where the majority of new industry growth will be...bodes well for ISD's model with reseller licensing and VAR contracts with Pinpoint Media and Bluestar, Aopen, etc.
Click link for more info.
https://www.mobilemarketingwatch.com/research-mobile-proximity-marketing-to-reach-750m-by-2011-and-nearly-6b-by-2015-10252/