REAL Metrics = SOLID VALUATION ... so, consdier thIf this is a metrics story, one should consider the V.ISD story – now the largest digital footprint in Canada, and growing at a much faster pace than anticipated – and the Poynt Corp V.PYN – a free location mobile based application download company and the size of their potential user base.
iSIGN Media (V.ISD) is a unique patent pending software technology that pushes messaging and advertising to hand held devices and smart phones. The IMS 3.0 units are embedded in kiosks and digital media units which are installed by the hundreds of thousands. These units power digital screens and kiosks. Once iSIGN software is enabled by their retailers ...brands and retailers can access valuable information as type of handset, type of ad ,etc, that user s are downloading what better way to get an ad then when in the store or nearby (when in proximity to the participating POS).
iSIGN has very recently signed a number of major retailers (national banners) including Couche Tard which is the parent of Mac's Milk – one of the largest Convenience Store chains in the country. In fact, 1.5 million visitors walk into Mac Milk stores EVERY DAY. This is where things get interesting….
That means a potential of 4 MILLION USERS a month can download these ads powered by iSIGN. This is a massive deployment potential of 4 million users registered to receive ads. iSIGN Media is starting to deploy now in Quebec initially that is worth $40 to $60 million minimum in valuation (10 to 15 a user) .. plus V.ISD only has 44 million shares outstanding. V.ISD is still undervalued compared to V.PYN which has close to 5 million users getting $10 to $ 15 dollars a user, or V.INT - getting $ 25 a user.
V.ISD has much smaller float and potential of great metrics with revenue they will receive from brands and retailers and from the registered user metric which increases their attraction to majors and provides some staggering upside potential.