STRONG METRICS EQUALS VALUATIONIf this is a metrics story, in addition to Intertainment (V-INT) one should consider the iSIGN (V.ISD) story – there is great potential with this one. iSIGN holds a unique patent-pending software technology that pushes messaging and advertising to hand held devices and smart phones. And there is Poynt Corp (V.PYN) – an ‘all-in-one location-based search application’ download company with a good-sized potential user base.
iSIGN Media (V.ISD) is positioned as a ‘leading developer of location-based proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell and smart phones using Bluetooth connectivity. The Bluetooth-enabled technology is at no cost to consumers, does not impact their privacy and provides virtual feedback to clients for analysis and future planning.
iSIGN’s IMS 3.0 units are embedded in kiosks and digital media players and have now been installed by the hundreds of thousands. Once the iSIGN software is enabled by the retailers, both brands and retailers are able to access valuable information such as type of handset, type of ad etc. that users are downloading. What better way to get an ad than when in the store or nearby (when in proximity to the participating POS). The customer is never asked for personal information and the retailer doesn’t need it to deliver effective, welcome marketing campaigns and obtain an outstanding ROI. In addition to anticipated ROI is the fact that iSIGN’s expected total cost of ownership (TCO) is among the lowest in the industry – according to recent studies it is the least expensive of all available proximity marketing solutions.
iSIGN has very recently signed a number of major retailers (national banners)including Couche Tard, the parent of Mac's Milk – one of the largest Convenience Store chains in the country. In fact, 1.5 million visitors a day walk into Mac’s Milk and Couche Tard stores EVERY DAY. This is where things get interesting. That’s a total of 40m total potential interactions per month, and nearly 500m interactions per year – FROM ONE RETAIL CHAIN!!
For a very conservative estimate, iSIGN envisions 10% of this total for a minimum potential of 4 MILLION REGISTERED USERS a month that can download these ads powered by the iSIGN technology to phones and smart devices. In fact you don’t need a smart phone to download these ads to registered users using Bluetooth. Even a regular cell phone can download ads.
There is a massive deployment potential of at least 4 million users registered to receive ads. iSIGN Media is starting to deploy now in Quebec.
This could initially be worth $40 to $60 million minimum in valuation ($10 to $15 a user) plus V.ISD only has 44 million shares outstanding. V.ISD is still undervalued compared to V.PYN which has close to 5 million users. PYN has a 64 million valuation and INT has a 100 million valuation. ISD has a 10 million market cap now.
V.ISD has much smaller float and the potential of great metrics with revenue that they will receive from brands and retailers and from the registered user metric base. Some staggering upside potential here.