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Intertainment’s Ortsbo Launches Translation Platform for Twitter
Ortsbo for Outlook delivers instant translation for online short messaging system
NEW YORK / SAN MATEO / TORONTO – November 8, 2010 – Intertainment Media
Inc. ("Intertainment" or the "Company") (TSXV:INT) announces that the Company’s
social networking, real time translation subsidiary, Ortsbo Inc. has begun live trials of its
new translation platform for Twitter. Ortsbo (www.ortsbo.com) provides Twitter users with
the ability to instantly search and translate any messages in the Twitter universe. Second
phase of the program, expected in the coming weeks, will allow Twitter users to sign into
their account through Ortsbo and show their followed “tweets” in over 50 languages. This
latest announcement showcases Ortsbo’s capabilities beyond chat to include short
messaging and 3rd party online applications.
Ortsbo connects to PC and Mac computers and mobile devices as well as all major search
engine instant messaging (“IM”) platforms including Microsoft, Google and Yahoo! along
with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent
QQ and QQ International, China’s largest chat platforms and Twitter. Ortsbo provides
instant translation capabilities to well over 1 billion active chat accounts.
Ortsbo allows people to chat from a single online app in real time, in over 50 languages
instantly with their friends, colleagues and families. Since its debut in late July, Ortsbo has
received over 2.89 Million unique users resulting in over 3.7 Million online sessions and
more than 6.7 Million page views generating in excess of 8.4 Million minutes of user
engagement.
On September 21, 2010, Intertainment announced that it has received an offer to facilitate
the purchase of 100% of Ortsbo Inc. for $30 Million USD by a US publicly listed company.
Given the acceleration of the Ortsbo.com platform, the Company is considering multiple
strategic alternatives for the subsidiary and has engaged the Corum Group (Seattle and
Zurich) (www.corumgroup.com) to assist in seeking strategic options.
Ortsbo generates revenues from translation through the ability to implement multilingual
contextual and display advertising and sponsorship. For the commercial market, Ortsbo can
be licensed and customized for proprietary, secure applications allowing companies,
educational institutions and government agencies to provide online translation services, chat
and email with their constituents across a multitude of languages
With Ortsbo’s plug-in email module for Microsoft’s Outlook platform, the sender’s and
recipient’s languages are easily selected and both languages are displayed in each email,
allowing more in-depth language analysis for technical items. The email plug-in module will
be retailed at $29.95 US, with a free, lite version, available for individuals who register with
Ortsbo before November 30, 2010.
To review Ortsbo’s weekly performance review and the Company’s corporate blog, please
visit www.intertainmentmedia.com/blog
About Ortsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages
and seamlessly integrates with today's most popular social media platforms.- 2 -
Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader,
focused on delivering leading edge technology and marketing solutions enabling clients to
power enhanced branding, loyalty initiatives and consumer engagement. Selected as a
Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of
interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Intertainment Media owns and operates a number of key properties including Ad Taffy,
itiBiti, Ortsbo and Magnum.
Headquartered in greater Toronto, Canada, with offices in New York, Los Angeles and San
Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the
symbol “INT” (TSXV:INT).
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this
release. This news release may contain certain forward-looking information. All statements included
herein, other than statements of historical fact, is forward-looking information and such information
involves various risks and uncertainties. There can be no assurance that such information will prove to
be accurate, and actual results and future events could differ materially from those anticipated in such
information. A description of assumptions used to develop such forward looking information and a
description of risk factors that may cause actual results to differ materially from forward-looking
information can be found in the company's disclosure documents on the SEDAR website at
www.sedar.com. The company does not undertake to update any forward-looking information except
in accordance with applicable securities laws.
This release may contain forward looking statements within the meaning of the "safe harbor"
provisions of US laws. These statements are based on management's current expectations and beliefs
and are subject to a number of risks and uncertainties that could cause actual results to differ
materially from those described in the forward looking statements. Intertainment Media Inc. does not
assume any obligation to update any forward looking information contained in this news release.
Contact:
For Ortsbo / Intertainment Media Inc.:
David Lucatch, CEO
800-395-9943
[e-mail]
www.ortsbo.com
www.intertainmentmedia.com
World Market Media
Editor’s Desk
[phone] Ext. 307
[e-mail]
www.worldmarketmedia.com