RE: BNC takes Econichedid some look around and got that, which i didn't now about, see below. Now my thinking is the same as organic food or not teste on animal, 10 years ago they will have laughed to you about it. start with a logo, get some really good marketing logo designer and make one that is understood as no or low ecoli. then get a brand beef ready to advertise it, or some city in Canada and certified it.
wonder how jack do it now? oh yeah ammonia. So the trail to vaccination can be long or it can be done by shortcut.
E. coli disaster
Jack in the Box's success came to a halt in the 1990s because of two main factors: the national recession of 1990-91 (the company suffered an 81 percent decline in net earnings in 1991) and more importantly, the E. coli epidemic of 1993: Four children died and hundreds of others became sick in the Seattle area as well as California, Idaho and Nevada, after eating undercooked and contaminated meat from Jack in the Box. It was the largest and deadliest E. coli outbreak in American history up to that time.
The chain lost millions of dollars in sales and revenue as a result of the disaster, and millions were paid out as settlements in wrongful death lawsuits. Moody's Investors Service downgraded Foodmaker's debt to junk status as it had no confidence that sales would return to normal levels. Bankruptcy was imminent. With the very survival of the company at stake, Foodmaker needed another turnaround strategy to distance themselves from the E. coli scare.
They got it from a new ad campaign developed by an advertising agency from Santa Monica, California, called Secret Weapon Marketing, led by Dick Sittig, as detailed below
https://en.wikipedia.org/wiki/Jack_in_the_Box