RE: RE: RE: Not looking good...I'm starting to lose faith a little bit, but happy to see that price seems to be holding.
I would be really interested to see the % of people who used D-Box once and than used it again, because a lot of review in the "papers" (aka internet media) talk about it as an amusement ride. The kind of thing that you try once in while but that you don't really want to watch all your movies with, and that's pretty much my view of the product (same thing with 3D imo).
An other big problem right now is the kind of movie presented. By putting movies for younger crowds in D-Box, you are aiming at people with less money (teens), or families who probably won't be trilled at the idea of spending an 8 bucks premium each. I think the movies like Fast and Furious, Inception, etc, are aimed at young adults which is the kind of client who might bring the best revenues to D-Box, and you didn't have much of those in Q3 and Q4.
The potential is still there, but I really think the premium is way too high to get this thing going. The product is intriguing enough for people to pay it one time, but I don't think it blows people mind to the point of being ready to pay almost the double of the price every time you go to a movie...