Read again the latest PR's. Note the commentby the CEO in the last release. "Our vision is to expand our product offering into additional categories with the goal of broadening our initial target audience." I like the part where he says, "our INITIAL TARGET AUDIENCE'. It is my belief that, that translates into the company attempting to break into other market places in the future. As far as the SP goes, I know that I am down 50% but I am staying with them because of the product line AND all the well known people they are putting on their advisory board that will assist them as they move forward. Nothing is for sure guys n' gals and the so-called 'rich and famous' fashion world can be fickle [maybe that is why they will be looking at other audiences some day.
Best regards,
Jerry Francis