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Intertainment’s Ortsbo Real Time Translator
Continues To Accelerate As It Prepares To Launch Mobile Platform
NEW YORK / SAN MATEO/ TORONTO – March 7, 2011 – Intertainment Media Inc. ("Intertainment"or the "Company") (TSXV:INT / US: ITMTF / FRA: I4T) announces that its social media, real time, languagetranslation platform, Ortsbo.com (www.ortsbo.com),continues to accelerate with over 1.7 Million unique users and 8 Millionminutes of user engagement in the past week. The Company is now preparingto launch its mobile platform, allowing users around the world who are notconnected to computer desktops the ability to use Ortsbo on their mobilephones, smartphones and portable computing devices.
To increase penetration of Ortsbofor social media applications and better enable mobile and portable computerofferings, Ortsbo will be delivering a second platform in HTML, the corelanguage of the Internet, providing easier access for corporate environmentsand Apple i series products to use Ortsbo without having to download theSilverlight plug-in. This new platform will also enable the vast majorityof mobile phones in developing countries to use Ortsbo.
Expected to begin commercialrollout by end of calendar Q2, Ortsbo for mobile and portable devices willoffer users the ability to translate chat and text conversations throughcustomized applications for Apple’s iPhone, BlackBerry, Android and Windows 7smartphones. Other mobile phones and portable devices will be able toaccess Ortsbo through Internet browser interfaces.
“The continued market response toOrtsbo’s real time translation experience is transforming the global chatarena. Ortsbo empowers users around the world to chat in over 50languages regardless of their preferred social network, providing a fullyenabled real time translation experience,” said David Lucatch, CEO Intertainment Media Inc. /President Ortsbo Inc. “To continue the experience beyond thedesktop and make Ortsbo available to billions of mobile phone users, theCompany is readying to deliver the next phase of development with Ortsbo formobile, smartphones and portable computing devices.”
Ortsbo provides users with theability to break down language and cultural barriers through its easy to use,language centric interface. Over the past month, user demographics havecontinued to favor the BRIC countries with China remaining the number 1 usagecountry for Ortsbo with Brazil moving into the number 2 spot followed by theUS, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo’sTop 10 user countries have a combined population of over 3.4 Billion people.
Over the past week, as part ofour ongoing commitment to improving the translation experience and to keep pacewith accelerating demand, Ortsbo has begun to deploy additional infrastructureto handle the service loads placed on it by global users. The initialimprovements have resulted in reduced load times and increased overall userexperience.
Since its launch onJuly 22, 2010 Ortsbo has achieved the following performance:
90.3 Million Minutesof User Engagement
61.6 Million PageViews
27.1 Million OnlineSessions
18.1 Million UniqueVisitors From Over 170 Countries / Territories
49,000 Facebook Fans
6,400 TwitterFollowers

Ortsbo – In the News:
Full details of news coverage can befound at the Intertainment web site – www.intertainmentmedia.com
Ortsbo’s real time multi-session,multi-platform and multi-lingual application connects to PC and Mac computers,mobile device browsers as well as all major search engine chat platformsincluding Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ,Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQInternational, China’s largest chat platforms and Twitter. Ortsboinstantly provides real time translation capabilities to well over 1 billionactive chat accounts in over 170 Countries / Territories.
Ortsbo is finalizing itscommercial release schedule for its translation module for emailapplications. Ortsbo for Microsoft Outlook provides instant translationof both sent and received emails, with original language attachments, making iteasy to communicate via email in multiple languages. The email plug-inmodule will retail for $29.95 US. Ortsbo also offers a secure, multi-user,multilingual chat module for the commercial market.
To become a Facebook Fan ofOrtsbo, sign up at www.facebook.com/ortsbo
Follow Ortsbo on Twitter
To review Ortsbo’s weeklyperformance metrics and the Company’s corporate blog, please visit www.intertainmentmedia.com/blog
AboutOrtsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-timeconversational translation in over 50 languages and seamlessly integrates withtoday's most popular social media platforms.
Ortsbo Inc.is a division of Intertainment Media Inc., a Rich Media Applications leader,focused on delivering leading edge technology and marketing solutions enablingclients to power enhanced branding, loyalty initiatives and consumerengagement. Selected as a Microsoft Global Agency Initiative partner,Intertainment has joined an elite group of interactive agencies worldwide thatMicrosoft recommends to its Partners and Customers.
IntertainmentMedia owns and operates a number of key properties including Ad Taffy, itiBiti,Ortsbo and Magnum. For more information on the Company and itsproperties, please visit www.intertainmentmedia.com
Headquarteredin the Toronto, Canada region, with offices in New York, Los Angeles and SanMateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchangeunder the symbol “INT” (TSXV:INT) and in the US under the symbol “ITMTF”.Intertainment is also traded in Europe, on the Frankfurt Exchange under thesymbol “I4T”.

Neitherthe TSX Venture Exchange nor its Regulation Services Provider (as that term isdefined in the policies of the TSX Venture Exchange) accepts responsibility forthe adequacy or accuracy of this release. This news release may contain certainforward-looking information. All statements included herein, other thanstatements of historical fact, is forward-looking information and suchinformation involves various risks and uncertainties. There can be no assurancethat such information will prove to be accurate, and actual results and futureevents could differ materially from those anticipated in such information. Adescription of assumptions used to develop such forward looking information anda description of risk factors that may cause actual results to differmaterially from forward-looking information can be found in the company'sdisclosure documents on the SEDAR website at www.sedar.com. The company does notundertake to update any forward-looking information except in accordance withapplicable securities laws.
Thisrelease may contain forward looking statements within the meaning of the"safe harbor" provisions of US laws. These statements are based onmanagement's current expectations and beliefs and are subject to a number ofrisks and uncertainties that could cause actual results to differ materiallyfrom those described in the forward looking statements. Intertainment MediaInc. does not assume any obligation to update any forward looking informationcontained in this news release.

Contact:
ForOrtsbo / Intertainment Media Inc.:
DavidLucatch, CEO
800-395-9943
[e-mail]
www.ortsbo.com
www.intertainmentmedia.com
WorldMarket Media
Editor’sDesk
[phone] Ext. 307
[e-mail]
www.worldmarketmedia.com
PublicRelations / Media Inquiries:
SS |PR
Steve Simon
[phone]
[e-mail]
www.sspr.com