China’s Provides Multi-Billion Dollar Opportunity China’s Provides Multi-Billion Dollar Opportunity... and LWSP's Strategy to Capture Market Share
Companies in China for the past several years have been actively seeking to improve in the quality of their wine products, thus potentially boosting their presence internationally.
The reason for this sudden shift in interest onto the industry is due to the immense potential and astounding opportunity to generate a presence on a global scale.
But there's a problem...
The problem is this: the Chinese companies are importing wine grapes from abroad and mixing them with local grapes, resulting in poorly done blends that literally destroy the quality of the product.
Analysts have estimated that before Chinese companies are able to actively compete in this industry, in their own country, at least 10-20 years could need to elapse.