RE: Orstbo Toyota ad is from...It has more to do with daily volume for certain ads to be placed. The rates are similar to adsense for Google. Likely the rate are better but are probably earned on a fix rate per number of impression likely a cent or so for every 100 to 1000 depending on traffic and the company. I had gone with 0.01 cents per impression based on the previous quarter results for new media and dividing it by the number of page views. This is not including potential ad revenue from minutes of user engagement when people are chatting and each minute a new ad comes up. Hope this helps.