RE: RE: RE: RE: RE: Flattering article in Sun(QMII don't think D-Box problem right now is the seats costs. I might be wrong, but I think it's more the cost of encoding the movies, and this will continue until they have more seats.
Those costs are blended in the Sales & Marketing which make it hard to extrapolate what they are by movie, but looking at the growth of Sales & Marketing since they have started to put seats in movie theaters, my guess is that those costs are pretty high.
It's a necessary cost to grow the business, but until they can put a lot more seats in the theater, every movie will be encoded at a loss (I don't think they have any revenues on blu-ray sales, but I might be wrong). We have about 2 years left at the current burn rate (without any other dilution…) so they really need to put those seats out there…