TransGaming Appoints LEWIS PR as Agency of RecordTransGaming Appoints LEWIS PR as Agency of Record
SAN FRANCISCO, CA, Apr 07, 2011 (MARKETWIRE via COMTEX News Network) --
TransGaming Inc. (TSX-V: TNG), the globally recognized leader in the deployment of video games across multiple platforms, has engaged global communications agency LEWIS PR to implement a media relations campaign in the US and Canada.
Syreeta Mussante, Vice President for LEWIS' San Francisco office, will lead the program and provide counsel to Vikas Gupta, CEO of TransGaming.
"The LEWIS PR team has an exceptional track record in gaming and depth of expertise that aligns with TransGaming's business and our strategic objectives," said Gupta. "From the start, LEWIS has been incredibly responsive, professional and adept at understanding our needs. Their attitude makes them the perfect fit to accelerate TransGaming's growth trajectory."
"With its innovative technology and deep industry relationships, TransGaming is well positioned to take the lead in the growing on-demand gaming market," said Mussante. "It's an exciting win for us, as interactive television and the home entertainment market continue to be hot topics of conversation. The company's solid management team and entrepreneurial spirit are a great match for LEWIS, and we look forward to a lengthy and successful partnership."
LEWIS was selected following a competitive pitch for the public relations program. Details of the budget are not being disclosed. The campaign commenced in March 2011.
About TransGaming TransGaming Inc. (TSX-V: TNG), is a leader in the deployment and distribution of electronic entertainment across multiple platforms. TransGaming works with the industry's leading developers and publishers to enable and distribute their games for the Mac and Linux/CE platforms, and currently markets products under: Cider (Mac Gaming), GameTree (Game Publishing & Distribution Platforms), and SwiftShader (Graphics Rendering). TransGaming is headquartered in Toronto, Canada, with an R&D office in Ottawa, Canada, and the GameTree TV development office in Atlanta, GA. To learn more about TransGaming visit www.transgaming.com.
About LEWIS PR LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with organizations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, travel, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.
Contact: Noah Dye +1 559 430 5799 noahd@lewispr.com
SOURCE: LEWIS PR
mailto:noahd@lewispr.com
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