RE: Must be toughSorry to disappoint Frankie but this doesn't bother me at all. I've been in for the long term and majority shares at cost $18.50 ps. Also bought some in 2008 @ $36 so at cost dividends providing a 18 and 9.50% return. Great retirement investment. Also I anticipate that there will be a dividend increase either after July 2011 results or Oct Y/E results.
You can't compare the previously value @$107 to todays value as the majority of stocks are less than their highs, 3 years ago.
I beleive you have to consider the percentage increase in value since then, especially if you bought at the lows.