RE: RE: April is supposed to be the monthTransGaming's GameTree TV To Commercially Launch in April 2011 with European Managed Service Operator
TORONTO, ONTARIO — March 9, 2011 — TransGaming Inc. (TSX-V:TNG), the globally recognized leader in the deployment of video games across multiple platforms, announced today the highly anticipated commercial release of GameTree™ TV in April 2011, with a Top-Tier European Managed Service Operator (MSO).GameTree TV is the premiere on-demand Smart TV gaming platform, offering consumers an unprecedented user experience on their next generation set-top boxes and connected consumer electronic (CE) devices. European consumers will be the first to enjoy an exciting and extensive catalog of video games that can be accessed on-demand through a flexible and seamless transaction system, featuring a variety of pricing models billed directly through their cable provider.
The upcoming formal announcement of the commercial launch of GameTree TV will be a defining moment for TransGaming. Generating revenues immediately upon release, GameTree TV will feature a revenue share-based business model between the MSO, TransGaming, and the content developers. In order to maximize the impact of this major entry to the competitive European market, specific details of the European MSO partner will be disclosed at the time of launch in April.
“In recent months we have been meticulously integrating, testing, and refining GameTree TV to ensure we deliver the highest quality product to consumers on day one of our commercial launch, and I am incredibly proud of the immersive experience we have created,” commented Vikas Gupta, CEO & President of TransGaming. “A new era of on-demand interactivity in the connected living room is approaching, and it is an extraordinary feeling for TransGaming to be at the forefront, helping to shape the industry for years to come."