RIM flopped when they named"PlayBook"It's that people who owned a Blackberry or wanted to own, best argument for wanting and using only a Blackberry and against owning an iPhone was that it's not a "PlayThing"
People considered Blackberry superior in that it was a serious meant for business product. Apple made gadgets for anyone and everyone to use. RIM on the other hand had something exclusive and they felt that it seemingly was a phone that only the privileged, those that worked for important companies and carried a big positions within them used Blackberry. So even if you had the most meaningless job when you used a Blackberry you felt important. I think RIM doesn't know this. They just took the name "playbook" from a "yes man.
It's not that their device packs in alot of features because it doesn't. Its that they have that X factor that many other companies spend millions to try convince people that they have it. What was RIM thinking to call the new Tablet "PLAYBOOK" the tag should have been "BLACKBERRY,BLACK EVERYTHING,the new BLACKBOOK" simple BLACKBOOK just buy the rights to the name and run with it. Sure it would have cost alot but they would have won on marketing alone. Kids knows what BBM is all about why make a corny commercial about it- that's uncool- the ads are like the Microsoft Kin.
The Playbook will turn out to be a dud in its current form. Apple is almost too far gone. It's not impossible to come back however. Its just that RIM just has to go all out. I think they don't know who they are. RIM need to grow up. They have been there long enough. The Americans are only making a mockery because you don't know how to stand up tall and proud and wave your flag. Get that chip off your shoulders RIM like "o we Canadians aaw shucks we happy go lucky".Stop being nice and play hard. Get your swagger back. Just put out all the chips on the table and buss up apple like St.Pierre. Just pack in wh wants in a Tablet\SMartphone a step ahead of apple already. Stop thinking of profits only. Thats what happend adn RIM got Greedy and Wishful and Envious of Apple and decided to use "PLAYBOOK" as a name and lost their soul and their Identity. Just make what we want now and sell it cuz we will buy it and stop teef we out, holding off the latest upgrades for future products to try make we buy back more often than needed.. anyways this is probably just the "HIghGrade" talking...