Strategic timing - O4O release
I'm guessing that the release of the Ortsbo Outlook plug-in might very well be announced by Gene Simmons himself on May 20th. The company will have a huge captive audience, they will be running on the Azure cloud infrastructure that day, and I would guess the online store for purchasing/downloading the o4o plugin will also be hosted on in the Azure cloud to handle the potential load.
I can't think of a better time and way to bring out the first end-user commercial product for this company. There could be an NR released just before the chat begins to meet market rules of fair and equitable disclosure and we know the company likes to surprise on NRs. Bucking the "Friday news is always bad news" rule would also be a great way of garnering positive press.
Just a speculation!