RE: RE: 19 dealers live...Calenderj -- the dealers are not waiting for the "masses" to push them to sign up...they are calling up FUT themselves and going through the process...just call the company and ask and they will tell you the same. Auto sales is extremely competitive and if one Honda dealer signs on they all will sign on because they do not want to have less of an offering...why buy in mississauga without points when you can drive 20 minutes to North york and buy with points....as for awareness of the program - some dealers will advertise, TADA will advertise and people like us are telling our family/friends about it...i already know someone looking for a hyundai who is specifically going out of their way to purchase one with points attached after i told them about the program -- as they said to me -- if i can get a car and a trip to new york at the same time its a no brainer. The momentum will only build as more dealers sign on because the points program will become part of a baseline offering -- it will get competitive when some dealers start offering double or triple points....then i may even buy a car!