Poynt should get exposure in South Africa now via"The campaign resulted in a 3.66%click-through rate. Of users who clicked through, 36% went on to further engagewith the ad experience. Significantly, 19.5% of these asked for a map to thelocation while 6.5% placed calls directly from the ad landing page to thenearest Spur restaurant.
"The trial opened our eyes to the possibilities oflocation-aware mobile advertising,” said Sacha du Plessis, marketing director,Spur. “NAVTEQ LocationPoint ads proved a powerful tool to helping us remindlocals to visit their neighborhood Spur restaurant and to also connect withtravelers who know the Spur brand but who may not be familiar with area.”
https://www.newswiretoday.com/news/91302/NAVTEQ_Launches_its_Hyperlocal_Mobile_Ad_Network_in_South_Africa/