Microsoft + acebook + Intertainment Media Bye Bye Google ;-)
Microsoft's Bing search engine director, Stefan Weitz, made his stance on search very clear in a recent interview with the Huffington Post.
"Search itself hasn't changed fundamentally in the past 12 years," he told the Huffington Post in the interview published yesterday. "Traditional search is failing. The standard notion of search...looking at the texts in the page, the backlinks, all that stuff doesn't work anymore."
Weitz specifically targeted Google, saying that the company's idea of the "connection between" Web sites to determine results ranking was a "brilliant, brilliant model." But, he says, it doesn't work any longer. And the time has come for search companies to appeal to the new needs of users.
To apparently achieve that goal, Microsoft unveiled a new feature for Bing earlier this week that uses Facebook "likes" to improve a user's search results. For example, if a user tries to find a new restaurant in their city, Bing will push establishments that the respective user's friends have liked on Facebook higher in its search results. For the new feature to work, the user must be logged in to Bing and Facebook at the same time.
V.INT = +135000 Facebook Likes & Growing Daily