Technologies Sonomax Inc SXHHF

A little more regarding Skullcandy

[commissions]

Skullcandy is to IPO in July - was June but the markets pushed it back. The statement about competative advantage is not hard to understand. Nick even told the AGM that the deal was signed at 9:30 Monday night and Skullcandy didn't want their name in the release.
Here's why - I spoke with Levin after the meeting and Skullcandy is planning to make this the center piece of their rollout. Skullcandy knows from the CES frenzy that everyone is talking to SHH and has to assume that would likely include their biggest rival - Monster.

If you wanted to get the jump on competition you would want to keep it secret as long as you could as well - considering they will be going after Monsters higher end clientale now in the $149 and up earbud space.
The good news is that once they go public and it will be a big splash - as its already been talked about on CNBC by Joe Kernan and company - they will start to have to answer to analysts.

The analysts already know their current Rev numbers - so the most obvious questions to follow, will be with regards to New Revenue streams - how are you going to grow your business from here - what markets can you grow your business in - and why. How will you differentiate yourselves from the competition?
You did $150m yesterday - how are you going to get to $300m / $500m?

Once the SHH name gets out there as being one of  the driving forces in accomplishing this - the exposure will be fabulous and it will  force many of the hands that we are currently dealing with. The train is leaving the station!!

One last tidbit from the meeting - Best Buy and Target are Skullcandy's 2 largest retail clients - although if you look around you will find Skullcandy everywhere.

Won't be long.

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