BlackBerry Ltd T.BB

Alternate Symbol(s): BB

Technology Software - Infrastructure

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.

TSX:BB - Post by User

BlackBerry Ltd

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Post by GeckoRockson Jul 12, 2011 4:20pm

511 Views

Post# 18824238

Marketing RIM

Hey

You have to wonder about RIm and there marketing, I mean these guys could not sell blood to vampires LOL !

They need to take a lesson from Apple, watch the frenzy and people who camp out overnight for the new I phone in the fall, which once again will have features that no other phone has.

RIM has a great product, but like the saying goes "people buy marketing" not the product.

Thinking by the fall when Apple once again makes headlines, RIM will drop to around $17.00 a share and then time to load up.

Just an opinion and good luck to you.

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