Social MediaHonestly, the somewhat scary part is that social media is still relatively new and still gaining incredible amounts of steam.
Countless papers have been written by industry experts on the prowess of social media from every angle including not only simply the magnitude of use across the globe, but also offerings on how to harness the power of it to generate revenue and exposure for a person or company. Often times hailed as the “second internet,” social media is a broad platform that consists of more than just Facebook, Twitter, Linked In and others of similar nature. It is a true paradigm shift in marketing that is rolling out of the train station and setting the stage for business marketing for generations to come. It is rapidly becoming the means by which businesses and organization communicate with their customers or constituencies. The extremely popular website SiteProNews authored an article in May which read “…make absolutely no mistake, Social Media, Social Networking and Social Interaction is the future of Business Marketing and should be exploited to its fullest potential.”