NEWSRespect Your Universe, Inc. Selects npm | pr for Public Relations Representation
Aug 3, 2011 8:00:00 AM
LAS VEGAS, NV -- (MARKET WIRE) -- 08/03/11 -- Respect Your Universe (OTCBB: RYUN) is pleased to announce that it has selected npm | pr for its public relations representation and the official media launch of RYU. The RYU media launch will target the sports industry and high-end lifestyle consumers, with a heavy emphasis placed on obtaining exposure with the MMA media, fans and fighters.
npm | pr (https://npmpr.com/) has worked with leading global sports equipment and apparel companies, and has secured media coverage with the most sought after U.S., and international, media including The New York Times, USA Today, Sports Business Journal, FOX NEWS, CNBC and more.
Natalie P. Mikolich, President, of npm | pr says of the partnership: "As a former competitive elite athlete, it is inspiring both personally and professionally to be working with RYU, which is 100% dedicated to providing training, and competition, apparel designed and tailored specifically to the athletes' needs with the goal of improving overall performance. There is no minor detail that has gone unnoticed with RYU, and they are going to have a tremendous impact on the sport of MMA and fighters."
npm | pr also works extensively with professional and Olympic athletes, primarily in the sports of tennis, boxing and MMA to manage and gain additional publicity exposure and brand awareness for their endorsements. From 2008-2010, npm | pr provided public relations services for two of the largest sports and talent agencies in the world -- Blue Entertainment Sports Television and Lagardere Unlimited.
Respect Your Universe President John Wood said of the partnership: "As we continue to execute our business plan and get closer to launch, it is partnerships like this one with npm | pr that get our team really excited. Natalie and her team have a long list of achievements in athletic and apparel PR and we believe they are a perfect fit for us."
Respect Your Universe Chairman Kristian Andresen said of the partnership: "We are a company that puts the athlete first; they are the inspiration behind everything we do. We believe in npm | pr and have found a firm that shares our outlook. I am looking forward to our future and the great work we will do together."
About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.
About npm | pr
npm | pr is a public relations agency specializing in media campaigns for sports, fitness, health and events and managing the personal publicity for elite professional, and Olympic, athletes. npm | pr has provided public relations services for some of the leading sports and entertainment agencies throughout the world and top global sports brands. At npm | pr, "the results speak for themselves" where coverage continues to be produced with top national and international, online, print and broadcast media.