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iSign says Pinpoint acquisition to close soon

2011-08-03 12:35 ET - News Release


Mr. Alex Romanov reports
ISIGN MEDIA MOVES FORWARD WITH ITS PLANNED PURCHASE OF ONE OF NORTH AMERICA'S LARGEST DIGITAL SIGNAGE NETWORKS
iSign Media Solutions Inc. is confirming the near-term closing of its purchase of Pinpoint Media Group Inc., as originally announced June 24, 2011. All terms and conditions are being worked on by both sides to conclude the transaction and launch the largest DOOH (digital-out-of-home) broadcast-to-mobile-phone network in the world.
"This is a groundbreaking event in the mobile space and our business model was further confirmed and validated by the July 27, 2011, announcement that Deutsche Telekom has purchased a 2,500-digital-signage network in a leading European supermarket chain," states Alex Romanov, iSign's chief executive officer. Pinpoint Media Group's network in Mac's and Couche-Tard convenience stores is more than twice that with 5,600 screens in Canada.
"Pinpoint's convenience store channel is in the fastest-growing and profitable segment today with frequent shoppers and opportunities to both influence and collect anonymous shopper data," adds Mr. Romanov. "Pinpoint's network of approximately 5,600 digital signs is one of the largest in North America and will be the first in the world to have signage content broadcast to mobile phones of all customers in, and in proximity of, each of the 1,400 stores."
iSign and its partners see a huge broadcasting network that will be able to message approximately 1.5 million shoppers and others in proximity per day. This will be one of the largest single audiences in Canada which will favourably compare with, or surpass, any cable-and-satellite-system viewers, giving advertisers a larger audience with measurement instantly.
"iSign has recently added a proven advertising executive, who has held senior positions over the past 10 years and specialized in launching new systems and technologies to promote the advertising potential of the network to ad agencies and brands in Canada and the USA," says Mr. Romanov.
The company will also be announcing details of its opening of a new office in Tampa to service United States customers and details of new initiatives and technologies this month after the Pinpoint acquisition is completed.
About Pinpoint Media Group
Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day through its convenience store network, using state-of-the-art technology to push relevant content. Its point-of-sales integration allows it to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. Its high-impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving its networks, it has won the City of Calgary's Parks and Recreation contract to deploy and manage its digital solution. Having multiple channels allows it to get an accurate insight into what moves the industry and where it is going. Additional information about Pinpoint Media can be found at its website.