"Mobile search continues to evolve""Mobile search will emerge as a critical component of many (ad) programs, as user behaviour is evolving toward lean-forward activities on mobile," says Michael Nevins, Director, Mobile Technologies for GroupM, and its digital marketing agency Outrider Canada (www.outridersearch.ca/)."Increasingly, consumers are using mobile devices to find information they need now," he says. "This creates exciting opportunities for advertisers to reach consumers at the moment of impulse."https://www.calgaryherald.com/technology/Mobile+searches+continue+evolve/5326313/story.html "Poynt, another Canadian mobile search company based here in Calgary, lets you actually watch movie trailers without leaving the app (http: //poynt.com/).How's that for helping you find a movie to watch?It's also now integrated with BlackBerry Messenger (and the new BBM 6) so that friends on your network can help you find your way or tell you where to go."