RE: RE: Let's Rationalize..The other factor, as well, is that if online grows faster (30%) than print revenue declines (10%) then there we`re at the point where a balance between gains and losses will occur.
i.e. right now, online is about 1/4 of revenue, print is three quarters.
If online grows by 30% and print declines by 10% (as in Q2 and first half), then we're actually already at the point where the two effect start to balance. E.g. lets say we make $4 in total this year (for simple numbers) -- $1 is online $3 is print.
Below is how these progress from year to year.
Online Print Sum
1 3 4
1.3 2.7 4
1.69 2.43 4.12
2.197 2.187 4.38
I do think 30% growth every year online is probably optimistic.However, the point is that even with lower growth rates or tapering growth rates, we'renearing a point where online gains will start to balance print declines and stabilize revenue.
Mark