RE: RE: seasonal advertising trendsDerek,
My own experience here in Waterloo (Ontario) is similar. We do new ads in the summer for the printed book but more of my advertising is online than in the book since my business primarily operates online. I do a monthly thing as well. I wasn't sure what the cut off was for new ads since we tend to have ours out pretty early.
So this gives us a couple of specific situations. Does anyone out there know if the company has stats about these kinds of things? Should we be expecting Q3 to be strong because lots of new subscribers come in to get into the book on time and to get online stuff up ahead of Christmas season?
An earnings surprise to the positive would certainly be nice but I'm just trying to get an idea of how likely it is. I'm looking for someone who is willing to admit to owning YLO/YLO.UN since they split off from Bell and give us some insight (or if you aren't willing to admit to that and have looked a 7+ years of financials that works too :).
Mark