Is this related to us? (iSIGN related)
PRESS RELEASE
Nov. 4, 2011, 11:28 a.m. EDT
iSIGN Media Solutions Inc.: Personal, Private and Measureable-Unlocking Customer Loyalty and Engagement at the Intersection of Interaction and Relevancy, Demonstrated at CETW
iSIGN Media to Exhibit New Smart Antenna, Interactive Advertising Technologies that Provides Brands and Retailers with Solutions That Support Loyalty Programs and Measure Customer Engagement at Customer Engagement Technology World (CETW) in New York, November 9-10, 2011
TORONTO, ONTARIO, Nov 04, 2011 (MARKETWIRE via COMTEX) -- iSIGN Media
CA:ISD+16.95% has developed a new connected technology platform that is changing the way brands and advertisers engage with consumers and deepen customer loyalty. The Company will be presenting its new technology at the Customer Engagement Technology World (CETW) in New York on November 9-10, 2011.
The Marriage of Digital and Mobile - Creating Customer Engagement
With multiple channels and platforms, new technologies are changing the way that businesses are engaging with consumers in every possible way. As over 91% of Americans will own a mobile device by the end of 2011 (including mobile phones, smartphones and tablets), and with the global digital signage market estimated to grow at 8.3 percent, or about $26.4 billion in 2011 alone, the transition of major brands from television to digital signage-mobile advertising represents a massive shift in how companies and advertisers are allocating their budgets.
iSIGN's technology lies at the intersection of digital interactivity and customer engagement - enabling digital signs to interact and talk to nearby mobile devices, and offering a marketing solution that provides brands with the ability to connect and engage their core customers in a unique, effective and immediate way, and in very close proximity.
Personal, Private and Measurable
iSIGN's latest development, the Smart Antenna (SA) is a connected technology platform that is helping brands and advertisers develop more effective and efficient engagement campaigns; deepening their connection with consumers, increasing brand interaction and encouraging more loyalty, while driving more measurable transactions. The Smart Antenna allows brands to send relevant rich media content to users who can then connect and view this content within their mobile web browser. Content can be interactive and include coupons, product information, videos, and games.
With the ability to support loyalty polling and membership management, iSIGN's Smart Antenna technology is the ideal solution to create and maintain loyal customers, with available metrics and results that can be measured almost immediately, making advertising spend more accountable and measurable, and significantly increase Anonymous Mobile Analytics ("AMA") and related customer data.
Please click on
www.youtube.com/watch?v=mtzN5SuxXCE for a demonstration of the Smart Antenna.
Applying Technology to Increase Brand Interaction and Loyalty
iSIGN will demonstrate how advertisers and brands can benefit from applying technologies to make even brief encounters more impactful and interesting to encourage brand loyalty, and will be exhibiting these new technology solutions with Mexia, an integrator of digital signage solutions who is currently an OEM partner of iSIGN and who is promoting the iSIGN IMS 3.1 solution and Smart Antenna loyalty software to major Canadian accounts. iSIGN will be exhibiting at Customer Engagement Technology World in New York, at booths #219 and #632, from November 9 through 10, 2011.
iSIGN Media has also been selected as a stop on The Mobile Engagement Technologies Tour at CETW New York, and will be introducing iGREETER, which is a new SMS bundle provider for iSIGN's current IMS 3.1 loyalty solution and the new Smart Antenna loyalty solution. Inviting visitors and attracting attendees to experience firsthand how businesses can interact with consumers at moments of maximum influence through a combination of digital signage, mobile and location aware technologies, iSIGN will also be inviting developers to utilize the current iSIGN Bluetooth and Wi-Fi platform to create and develop APPS for a wide range of applications and mobiles.
To arrange an interview with iSIGN about digital signage, mobile and loyalty marketing management, or to learn more about the companies' solutions, please contact Vanessa Horwell at 305.749.5342 x 232 or Danielle Mason at 305.749.5342 x235, or vanessa@thinkinkpr.com.
https://www.marketwatch.com/story/isign-media-solutions-inc-personal-private-and-measureable-unlocking-customer-loyalty-and-engagement-at-the-intersection-of-interaction-and-relevancy-demonstrated-at-cetw-2011-11-04?reflink=MW_news_stmp