International ExpansionIn their MD&A report it reads:
? US / International Expansion: With the recent signing of an agreement with Points.com for the US market, the building blocks are in place to implement the Company’s US growth plan. Management believes that the Company’s experience with Aeroplan, coupled with its proprietary technology and knowledge base, position the Company well to expand into the US market successfully, in addition to other markets. The model of aggregating multiple loyalty currencies and bundling them with value added reporting is a unique offering which management believes would be attractive to merchants located internationally.
They may have plans to expand into international markets. Europe, South America maybe even Asia. If people use their miles to travel the world and many international airlines are involved, then might as well offer loyalty services around the world.
Further expansion will increase revenues, but will also cost money to execute:
Future Outlook
Management expects that revenues will increase as a result of the initiatives described above in the Growth Strategy section. However, increased revenues may not be sufficient in 2011 to cover the operating expenses. The Company anticipates achieving profitability only once a critical mass of reward issuing sites is acquired. There are no assurances that the Company will achieve profitability, as the Company has not yet earned operating profits and may continue to incur further operating losses.Additional funding may be required for the Company to continue operations. Management believes that it has the ability to raise sufficient funds for the continuation of operations. While management has been historically successful in raising the necessary capital, it cannot provide assurance that it will be able to obtain the required financing.