Pimco New York Municipal Income Fund III V.PYN

RE: RE: Poynt's newest patent application...

[uFAN]

another excerpt (paragraph [0027] which is easy to read and understand:

For example, a business may buy an advertisement that may be delivered to any location that is, in terms of absolute straight line distance, within a distance d from the place of business, thus defining a sphere ofradius d as the advertisement region. Advertisement regions also may be defined according to

cubes, cones, rectangular prisms, or any other shape that is desirable, including irregular shapes, such as shapes defined according to voting districts, or municipal or state borders. For example, an advertisement targeting apartment dwellers in a particular residential area regarding a message relating to issues such as rent control or tenants’ rights may have an associated advertisement region that includes areas between 10 fl and 100 fl above street level in the targeted voting ward, because such a region would include mostly people residing in apartments, whereas locations at street level in the district might include many more people commuting through the area who do not reside there, but who may be interested in advertisements from local businesses instead."

another excerpt (paragrph [0028] and [0029] which is also easy to read and understand:

For example, it is possible that a local Toronto Tim Hortons coffee shop has defined that they want their advertisement shown (or they have won a bidding war to have their advertisement shown) within a 10 mile radius ofthe store location, but only for people on the ground. In this case the 3-dimensional advertisement region may be defined by the radius around the store in terms of latitude and longitude and height of 10 feet from the ground. In this same example, a Starbucks coffee shop at Pearson International airport in Toronto may have wonthe bid for the advertising rights for the same area as the Tim Hortons in terms of latitude and longitude, but for an altitude of 3000 ft. Such an advertising strategy could help to generate a caffeine craving in internet users arriving by airplane that will be satisfied by a visit to the Starbucks in the airport terminal once the plane lands. Therefore, a person walking on the street and using a mobile electronic communications device would receive the Tim Hortons advertisement and be encouraged to stop at the nearby Tim Hortons for coffee. The person in the airplane would receive the Starbucks advertisement and thus be encouraged to buy coffee in the airport terminal after

landing. The latitude and longitude may be exactly the same for the two cases, but the different altitudes would cause the two users to be in different advertisement regions."