Ek SMS: an Indian smart app. that does 1/4 what Powhy did this company try to re-create the wheel? who knows...it's too bad they didn't know about Poynt at the time of their development.
"In addition to investing in startups, IIG is also incubating startups such as EkSMS, India's first SMS- and Web-based personalized recommendation engine for mid- to high-end restaurants, bars and cafes. On the one hand, users get smarter recommendations and targeted deals as the system incorporates their stated and implicit preferences over time. On the other hand, local merchants are able to drive greater traffic using an easy-to-use, real-time location-based advertising and inventory management platform. EkSMS launched a few weeks ago in Mumbai, India with over 50 merchant partners, and has gained significant traction given its smart ranking algorithms, unique UI and merchant-friendly model."