TORONTO, ONTARIO, Dec 23, 2011 (MARKETWIRE via COMTEX) -- iSIGN Media Solutions Inc. ("iSIGN" or "Company") CA:ISD and SelectCore Ltd ("SelectCore") CA:SCG are pleased to announce that testing of iSIGN s Interactive Marketing Solution ("IMS") 3.1 software and Smart Antenna will commence in early January.
"SelectCore has chosen 10 stores in the Greater Toronto Area in which to test our IMS 3.1 software and Smart Antenna," stated Alex Romanov, iSIGN's Chief Executive Officer. "The purpose of the test is to ensure compatibility with their existing equipment as well as to gather metrics on the consumers in and around these locations."
"The test will be to confirm performance and capture data for a wide range of advertisers and brands," added Mr. Romanov. "At the conclusion of the test period, we will be analyzing the results and determine the timing of the planned roll-out into their retail network throughout Canada and the United States."