"Mobile to account for 15.2 percent of global onli "The total value of the global mobile marketing and advertising market is being tipped to grow from €2.6 billion in 2010 at a compound annual growth rate (CAGR) of 37 percent to €17.2 billion in 2016."
"the popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. "
https://www.eyefortravel.com/mobile-and-technology/mobile-account-152-percent-global-online-ad-spend-2016
(Note: I haven't been posting on a regular basis because I just started a new job in Toronto. I'm still long on Poynt)