ISD The Real Deal in Real TimeReal-time metrics that evaluate the effectiveness of in store promotional
campaigns delivered via digital signage networks are helping build the
out-of-home advertising industry.
As a way to further gauge the effeciency of in-store promotional campaigns
on a digital signage network, Intel Corporation's Audience Impression Metric
("AIM") software , iSIGN Media and 5th Screen Digital(intels consultant in
digital signage) have teamed up.
The system, first developed by CognoVision (the Richmond Hill based company
was later purchased by Intel) uses digital video cameras and other
technology to help measure audience reactions to in-store marketing pitches,
while tracking insights into shopper behaviour. The system can react to such
input and change display content and ad messages in response, and on the
fly, developers say.
The software can track, in real time, the age, gender and size of an
audience exposed to a particular message or screen, aand deliver those
metrics to increase effective brand advertising and generate higher revenues
and ROI. The trial has successfully measured customer digital signage
engagement, gender, age and dwell time on advertisements displayed on
screens in the Mac's test stores, as well as the effectiveness of the
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The above is just my opinion, Govern yourself accordingly !
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