ISD unique and instant data "priceless" “Brands and retailers are taking strong notice of the benefits of proximity based interactive advertising to mobile and smart phone devices when the consumer is within a retail environment and in a mood to shop,” added Mr. Romanov. “Additionally, brands and retailers are appreciative that our IMS software provides real-time feedback of consumers responses to their messages, which allows the retailer to adjust their messaging when and as they desire. Retailers are also realizing that iSIGN’s IMS software will be a successful enabling technology combining mobile advertising to their loyalty programs at the point of sale.”
iSIGN expects a minimum of 4 million registered loyalty member users from the Couche-Tard/Mac’s deployment alone. Additionally, during the first week of November, iSIGN’s IMS software data logged approximately 40,000 mobile devices from its installation and roll-out in Calgary’s municipal buildings. These numbers will only increase as the Calgary roll-out continues.
These metrics show substantial success in positioning iSIGN as a leader in proximity and delivery based advertising social media. Brands will benefit from the metrics and loyalty programs as they leverage and utilize the consumer shopper data.
ISD will have completed the activation of the initial 500 locations and we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN's enhanced digital signage network," stated Alex Romanov, iSIGN's Chief Executive Officer. "All advertisers will be able to measure the exact count of their audience in real time and receive message counts and redemption proof utilizing our Interactive Marketing Solution ("IMS") 3.1 software solutions."
Approximately another 1,000 locations will be installed and activated during the next 40 days and the daily count will increase in all markets to an estimated peak of 1.5 to 2 million devices daily. This number is in addition to the average of 1.5 million consumers who daily visit Mac's stores and purchase their products.
The Company expects the measured and confirmed audience to be the only one of its kind in North America that can deliver shopper analytics and promote Macs loyalty membership to brands and services via mobile phones and devices.
"Both regular Mac's customers and identified mobile devices will total a daily audience count of 3 million or more potential viewers of advertisers' messaging, while confirming effectiveness to maximize ROI and build a loyal customer base anonymously and absolutely free to all who opt-in to receive coupons and messages," adds Mr. Romanov. "The value to advertisers is unique and instant data priceless as will be exhibited live at the DX3 exhibition January 25 and 26 in Toronto."