TSXV:ISD.H - Post by User
Comment by
pointofreturnon Jan 29, 2012 10:29pm
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Post# 19463723
RE: RE: RE: RE: Byron target
RE: RE: RE: RE: Byron target "We used both iSIGN's and Intel's software solutions for this study," stated John Curran, President and Chief Operating Officer of 5th Screen Digital Services, Inc., as well as a digital signage consultant to Intel. "Intel's Anonymous Video Analytics ("AVA") package is a software-based technology that uses a sensor to gather viewership metrics for digital signage. We measured total viewer counts, viewing times and demographic information such as gender and age. AVA combined with iSIGN's IMS proximity marketing solution takes the measurement of promotional campaign effectiveness to a new and exciting level."
5th Screen will also assess the digital media assets including colour & font usage, product showcasing, transitions, screen layouts, zones and themed messages. Based on the analysis of AVA viewer metrics, playlist construction and digital media assets, 5th Screen and iSIGN will develop a digital media 'Blueprint' including media production 'Best Practices' for advertisers and brands to help increase the number of impressions and viewer exposure. The study is expected to continue and all final metrics will be available at the end of February, 2012. It is expected that the metrics will be of great importance to advertisers and their advertising agencies as well as to resellers.