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Yellow Media Inc T.YLO



TSX:YLO - Post by User

Bullboard Posts
Post by biketrader98on Feb 02, 2012 2:27pm
335 Views
Post# 19481247

Canpages

Canpages

Longs - This is a great news story for us.  The number two objection faced by sales reps is that Canpages is cheaper and the majority of customers were upset that they had to advertise in both directories.  YPG has removed this complaint and free'd up the budgets of the businesses.  Now they will only have one book to choose from and print margins can be stabilized for the next few years until the books go away.  This buys YPG some time to complete the transition to online and saves huge operating costs in running this competitive business separately as it was never integrated.

Bullboard Posts