Consumer and Brand = RevenueTECHNOLOGY
iSign Media's(IMS 3.1) provides businesses with an effective content delivery vehicle combined with real time data capturing to provide the perfect business intelligence tool.
IMS 3.1 works in three simple steps: 1) Attract 2) Transact 3) Measure
After consumers enable their handheld device and enter within the broadcasting range (1 to 300 feet) of the IMS Unit, they are then prompted with a permission message to interact.
Upon permission, the media rich content (picture coupons, videos, music, maps, etc.) is downloaded via Bluetooth or Wi-Fi and the consumer can follow the call to action.
The IMS Unit records communication to and from the handheld device in real time, where responses can be collected and recorded. Once the data is logged, there is a permanent SMS/MMS option between consumer and brand (any distance). As well, a consumer profile is built according to the unique Bluetooth ID number found within each handheld electronic communication device and future advertising can be inimitably targeted towards that particular individual.
Source : https://seekingalpha.com/user/1062479/instablog